Sales, Coupons, and Gift Cards

Storra ships three discount mechanisms, each suited to a different use case:

• Sales — automatic, time-bound, applies to a set of packages without any code
• Coupons — codes customers enter at checkout; you control distribution
• Gift cards — prepaid balances customers redeem against any future order

Sales

A sale is an automatic discount that applies whenever a customer adds a qualifying package to their basket. No code required — the discounted price shows on the product card with the original crossed out.

Create a sale

1. Go to Sales and click New sale.
2. Give it a name (visible only to your team).
3. Pick discount type:
   • Percentage — e.g. 25% off
   • Fixed amount — e.g. $5 off (in cents)
4. Set Start date and End date in your store's timezone. Leave end blank for an indefinite sale.
5. Attach qualifying packages:
   • Individually — pick specific packages
   • By category — auto-include everything in a category (and any future packages added to it)
   • All packages — store-wide sale
6. Save. The sale activates at the start date and deactivates at the end date — no babysitting required.

Storefront display

Active sales render with:

• Strikethrough on the original price
• Highlighted sale price
• "Sale" badge on the package card
• Optional countdown (set in theme settings → "Show sale countdown")

Coupons

Coupon codes are customer-typed discount codes. Customers paste the code into the "Have a promo code?" field at checkout.

Create a coupon

1. Go to Coupons and click New coupon.
2. Either type your own code (case-insensitive — SUMMER25 = summer25) or click Generate for a random 8-char code.
3. Pick discount type (percentage or fixed amount).
4. Configure constraints:
   • Expiry date — auto-deactivates after this
   • Total uses — global cap (e.g. "first 100 customers")
   • Per-customer uses — limit per email (1 = "one redemption per customer")
   • Minimum basket — only applies to baskets ≥ this amount in cents
   • Eligible packages — restrict to specific packages or categories (default: all)
5. Save.

Bulk coupon generation

For codes you want to distribute (e.g. unique codes for an influencer campaign), use Bulk generate:

1. Click Bulk generate on the Coupons page.
2. Set the number of codes (max 1000 per batch).
3. Configure shared settings (discount, expiry, eligibility).
4. Generate. Storra creates that many random codes and shows them in a downloadable CSV.

Tracking redemptions

Each coupon has a stats page: total redemptions, revenue attributed, breakdown by day. Click into a coupon to see the list of orders that used it.

Gift cards

Gift cards are prepaid balances. Unlike coupons (which discount), gift cards pay — the balance is real money the customer can spend on any future order. If the order is bigger than the balance, they pay the difference with a regular payment method.

Issue a gift card manually

1. Go to Gift Cards → New gift card.
2. Set initial balance in cents.
3. Optional: enter a recipient email — Storra emails them the code automatically with a "You've received a gift card" message.
4. Optional: expiry date (gift cards default to no expiry).
5. Save. Storra generates a unique 16-character code (e.g. GIFT-3K4P-9HM2-QXYZ).

Sell gift cards as packages

Most stores want to sell gift cards too — "buy a $25 gift card for a friend":

1. Create a regular package (Packages → New).
2. Set price (e.g. $25.00).
3. Add a Gift card deliverable — set the issued balance (typically same as the price, or a bit higher as a bonus).
4. Save. When customers buy this package, Storra automatically mints a fresh gift card on payment and emails the code to the buyer.

Tracking gift card balance

Each gift card's detail page shows:

• Original balance
• Current balance
• Redemption history (which orders consumed how much)
• Status (Active, Fully redeemed, Expired, Voided)

Voiding a gift card

If a card is reported lost or fraudulently obtained, click Void on its detail page. Remaining balance becomes unusable. Already-redeemed amounts are unaffected.

Stacking rules

At checkout, customers can apply at most one of each type:

Discount calculation order:

1. Apply sale prices to qualifying line items
2. Apply coupon (percentage or fixed) to subtotal
3. Apply creator code (treated as a coupon)
4. Add tax (if configured)
5. Apply gift card balance to remaining total
6. Customer pays the rest with their chosen gateway

Best practices

• Test stacking — before launching a sale + coupon combo, run a test order with both to verify the math is what you expect.
• Don't compound percentages — a 25% sale + 25% coupon is 43.75% off, not 50%. Customers expect intuitive math; consider a single combined discount instead.
• Set per-customer limits on coupons used in public marketing — without limits, a single customer can redeem the same code on every purchase forever.
• Use sale categories — attaching a sale to a category means new packages added to that category automatically join the sale. Less manual work.

FAQ

Can I have multiple sales running at the same time?

Yes. If a package qualifies for multiple sales, the biggest discount wins — no stacking of sales on top of sales.

Can a coupon apply to specific packages only?

Yes — the "Eligible packages" field. Use this for "10% off ranks only" type promotions.

Do gift card refunds re-credit the card?

Yes. If a customer paid with a gift card and you refund the order, the gift card balance is restored.

Can customers buy a gift card and apply it in the same order?

No. Gift cards are minted on payment confirmation, after the basket is finalized. Tell them to come back for a separate order.

What about referral codes?

Creator codes are the closest equivalent — see Creator codes. Native referrals (one-customer-refers-another with attribution) are Future.